What, How, and For Whom They Market
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Netflix markets their product of watching movies instantly through multiple devices specifically game consoles to appeal to their customers and the low prices of the service being $8 per month. They try to draw the client in with the ability to try their product for a month without any charge. Furthermore, they advertise the product through comical commercials, internet and paper ads which are targeted toward movie watchers or families. The commercials usually consist of the advertisement that Netflix offers multiple different genres of movies for all types of customers.